Top 5 Fashion Games Performance in South Africa Q4 2023

During the fourth quarter of 2023, the top 5 fashion games in South Africa exhibited diverse trends across weekly downloads, revenue, and active users, according to data from Sensor Tower.

Project Makeover saw a steady rise in weekly revenue, culminating at around $12.4K in the last week of December. Weekly downloads showed a significant increase, peaking at 18.6K in the same period. The game also experienced a growth in weekly active users, reaching approximately 67.3K by the end of the quarter.

For Covet Fashion: Dress Up Game, weekly revenue fluctuated, with a peak of about $2.9K in mid-December. Weekly downloads remained relatively stable but saw a slight increase, reaching 1.0K in the final weeks. Active users maintained a consistent trend, averaging around 3.3K throughout the quarter.

SUITSME: Dress Up Fashion Game experienced moderate growth in weekly revenue, peaking at around $903 in the last week of December. Downloads showed a steady upward trend, reaching 2.1K in the final week. Active users also saw an increase, ending the quarter at approximately 4.6K.

Pocket Styler: Fashion Stars displayed a consistent rise in weekly revenue, peaking at about $818 in the last week of December. Downloads surged significantly, reaching 2.3K in the same period. The game also saw a rise in active users, peaking at approximately 9.4K by mid-December.

Lastly, Toca Boca Hair Salon 4 showed varied weekly revenue, with a peak of around $623 in mid-December. Downloads increased towards the end of the quarter, reaching 1.1K in the last week. Active users also grew, peaking at approximately 2.9K by the end of December.

For more detailed insights and trends, visit Sensor Tower.